#tipsbytag

Net sales is the money in the bank. But when you're asking if marketing is working, it's not the full story. Here's why I look at gross sales, minus discounts, to see what marketing actually drove. Hear me out. You're in the Monday meeting. The sales report goes up on the screen. Someone points at net sales and asks the question everyone is thinking: is marketing working? And you're sitting there thinking, but the orders came in. I watched them come in. Net sales is the money

When Meta reports your ads are losing money but blended MER looks healthy, the answer is to investigate. Privacy changes mean platforms can't see what they used to, so treat MER as the main signal of business health. Here's a scenario: Meta says your ads are losing money. Your blended MER says the complete opposite. Who's right? A) The ads aren't paying off, cut spend. B) The business is healthy, keep going. The answer is C: Investigate. The truth is, your ads are most likely

The biggest wins often start as small, steady trends, not spikes. Spotting them takes investigating past the noise, calling them out even when they look minor, and being willing to bet on them. What's your first Q4 big win ever? Mine was a small mascara. It completely changed how I look for winning moments. At Victoria's Secret, I was an inventory planner. My job was to optimize current collections and plan future ones. I owned the impulse towers (you know, those items by the