top of page
#tipsbytag
A blog about 360° marketing and beyond
The Profit Path Audit (PPA) for eCommerce & DTC Brands: What Is It? and What Are the Signs You Need One?
Most DTC brands that come to TAG are not struggling for lack of effort. They have sales momentum, a busy marketing calendar, and more dashboards than anyone has time to read. What they are missing is the confidence in answering the question every CEO/CMO eventually asks: “What is actually driving my growth, and what is quietly holding it back?” A marketing audit answers that question. Not with a 60-page slide deck you will never open again, but with a clear, prioritized, data
3 min read
My two favorite marketing metrics
Today I want to share my two favorite marketing metrics: MER and ROAS. Why? Because together, they let you measure both paid and...
2 min read
How My Journey To the US Helped Shape TAG's Mission
My story of immigrating from Israel to the United States and how the experience fundamentally shaped both my career and the mission behind TAG.
2 min read
bottom of page