#tipsbytag

Net sales is the money in the bank. But when you're asking if marketing is working, it's not the full story. Here's why I look at gross sales, minus discounts, to see what marketing actually drove. Hear me out. You're in the Monday meeting. The sales report goes up on the screen. Someone points at net sales and asks the question everyone is thinking: is marketing working? And you're sitting there thinking, but the orders came in. I watched them come in. Net sales is the money

AI works best as an extra set of hands, not the brain. By feeding a client's Meta creative data into AI to find patterns, cluster themes by performance and flag untested ideas, I landed on three evergreen creative pillars and a three-lane account structure, faster. Last week, AI was my right hand while I built out a client's Meta strategy. Not the brain, the extra set of hands. If you know me, you know I'm big on data. So I let AI be my data analyst while I built the strategy

When Meta reports your ads are losing money but blended MER looks healthy, the answer is to investigate. Privacy changes mean platforms can't see what they used to, so treat MER as the main signal of business health. Here's a scenario: Meta says your ads are losing money. Your blended MER says the complete opposite. Who's right? A) The ads aren't paying off, cut spend. B) The business is healthy, keep going. The answer is C: Investigate. The truth is, your ads are most likely