#tipsbytag

Ever wondered what the difference between ROAS vs MER is? And why should you track both metrics? Many find these terms interchangeably...

When running a campaign or a promotion, especially one with a conversion or sales goal, it is important to understand if the campaign was...

When setting up campaign goals, I highly recommend using the S.M.A.R.T goals framework. Why? Because. it. works. It breaks down the...