Fractional support seems to be the latest buzzword. But what does fractional support really mean and how do you know if it’s the right fit for your business?
What is Fractional Marketing Support?
Fractional marketing support gives your business access to senior marketing expertise on a part-time or project basis. Think of it as having a seasoned marketing executive or specialized team in your corner without the full-time commitment or expense. Since fractional experts have experience working with many different brands, they can quickly identify and solve the challenges you may be facing, saving you valuable time.
At TAG, we offer our clients the following support:
Shaping data into meaningful and digestible reports
Making the most of lean marketing budgets
Setting up performance marketing channels with the right creative
Auditing marketing systems and providing you with clear next steps
US market entry for international brands
How can you determine if your company is in the right place to benefit from fractional marketing support?
I recommend asking yourself these four questions:
1. Do you have product-market fit but struggle to scale your marketing efforts?
If you've proven that customers want your product (some sales coming in and starting to see repeat purchases), but you're hitting a ceiling with your current marketing approach and not sure what to do next, this is a strong indicator that you may be ready to bring on support but are not ready for a full-time marketing team.
Fractional marketing support works best when there's already a solid foundation—your product works, you have some customer traction, and now you need expertise to amplify what's working and further build and expand your marketing systems.
2. Is your marketing suffering from knowledge or expertise gaps?
Take an honest look at your marketing efforts. Are there specific areas where you:
Know you should be doing something but don't know how (like building a proper email flow or optimizing ad creative)
Are collecting data but don’t know how to analyze it or make decisions from it
See disappointing results despite significant spending
Feel overwhelmed by the constantly changing digital landscape
Lack the specialized skills needed for particular channels
If you’re a founder used to digging in and learning the skills you need, it can be tempting to boot-strap it and try to make it work, but e-commerce marketing requires diverse skills—fractional support shines by plugging specific expertise gaps while complementing your existing strengths.
3. Do you need strategic direction more than just tactical execution?
There's a difference between needing someone to run your ads and needing someone to develop your overall marketing strategy. Consider whether you need:
High-level marketing strategy and roadmapping
Customer journey optimization across multiple touchpoints
Integration between different marketing channels
Guidance on building/training an internal team
Data-driven decision making and attribution modeling
If you answered yes to several of these points, you need more than a tactical freelancer—you need fractional marketing leadership that can provide strategic direction while ensuring proper execution.
4. Is your business ready for marketing systems rather than one-off campaigns?
Sustainable e-commerce growth comes from building marketing systems—not just running occasional campaigns. Ask yourself:
Do you need help building automated email/SMS flows that nurture customers throughout their lifecycle?
Are you ready to implement proper tracking and attribution?
Do you want to develop standardized processes for creative development, testing, and optimization?
Are you looking to establish KPIs and reporting frameworks?
Fractional CMOs and marketing teams excel at building these systems that continue delivering results long after implementation.
Next Steps
If you answered "yes" to most of these questions, your e-commerce brand is likely in an ideal position to benefit from fractional marketing support. The right fractional partner brings immediate expertise, helps you avoid costly mistakes, and accelerates your growth without the commitment of full-time hires.
Ready to explore whether fractional marketing is right for your e-commerce brand? I’d love to chat. Please book a call here. I can’t wait to learn more about your business!
______________________________________________________
👋 I’m Anat Yaniv, founder of TAG Marketing
👥 We are marketing experts, we are data masters
🪴 Helping brands optimize marketing efforts- from strategy to execution
Comments