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How My Journey To the US Helped Shape TAG's Mission

  • Writer: Anat Yaniv
    Anat Yaniv
  • Jul 9
  • 2 min read

Updated: Jul 20

I recently had the pleasure of being interviewed by Anisha Jennings on her podcast Your American Dream. During our conversation, I shared my story of immigrating from Israel to the United States and how that experience fundamentally shaped both my career and the mission behind TAG. It was incredibly meaningful to reflect on this journey and how it continues to influence the work we do every day.


Anisha asked how I leverage my international perspective in business. The answer is deeply personal: if you visit TAG's services page, you'll see that one of the areas TAG specializes in is helping global companies enter the US market. I genuinely love working with international companies because I truly understand how daunting it can be to enter the US market. I am so pleased that TAG can be the partner on the ground that truly gets it.


My conversation with Anisha led me to reflect on what I've learned from working with international brands, and I wanted to take a moment to share some of these insights here.


Watch the podcast
Watch the podcast

The Common Pitfalls International Brands Face


Through my work with international companies, I've identified several critical mistakes that brands consistently make when entering the US market:


  1. Assuming the audience will be the same. Many companies try to translate their message exactly as it exists in their original country, without considering cultural nuances and local market dynamics.


  2. Underestimating the trust-building process. When all your reviews are in another language, or when potential customers can't easily understand your pricing structure due to different currencies and tax systems, you're creating unnecessary barriers to conversion.


  3. Skipping foundational market research. The key to building effective marketing requires deep local market understanding—not just surface-level demographics.


Our Framework for Success


When I help international brands navigate the US market, we start with three non-negotiables:


  1. Understand the local market deeply - not just demographics, but cultural values and communication styles


  2. Know your audience's specific pain points - which may be completely different from your home market


  3. Conduct thorough competitor research - understand what messages resonate here and why


Only after grounding ourselves in the market do we make any strategic decisions.


Why This Work Matters


Reflecting on my journey during this podcast reminded me why I'm so passionate about the work we do at TAG. Every international entrepreneur who reaches out to us isn't just looking for marketing support—they're looking for someone who understands the complexity of building a business in a foreign market.


That shared experience creates a foundation of trust that goes beyond typical client relationships. It's why I'm energized every day to help global brands not just enter the US market, but thrive in it.


About TAG


TAG developed and executed marketing plans achieving more than $400M in sales. We help brands scale marketing efforts with confidence. Curious how we do it? 


If you or your brand are in need of Fractional Marketing support, Integrated marketing support, a data or reporting face lift, an audit or a counter partner to a creative leader- We would love to be part of your journey.




👋I’m Anat Yaniv, founder of TAG Marketing

🎯A marketing experts and a data strategist

🪴Helping brands scale with confidence





 
 
 

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