Campaign Planning Tips from Experts

Expert Tips

• Working with Influencers and Developing Strong Partnerships with Gabby Cummings

  • Gabby Cummings, Senior Marketing Manager at YSE Beauty shares why she is more focused on micro influencers, the best time to start developing partnerships, and the company that she thinks is nailing their influencer strategy.

• Best Practices for Aligning Inventory Management & Marketing

  • In this post, Mary Wiegand, Founder & CEO of Boon LLC shares her tips for how marketing and inventory teams can best work together. A must read for any marketer who needs to make sure they have the right inventory in place for their marketing campaigns.

• Optimizing Your Site Ahead of Marketing Campaigns

  • Sam Baker, Founder of Sam Baker Consulting provides suggestions for optimizing your site ahead of a big campaign, the mindset necessary to build a high converting site, and the marketing tools she is most excited about these days.

• Activating Your Community in Marketing Campaigns

  • Mary Findley, Community Program Manager at Miro, shares her insights on how companies can activate their communities to further the impact of their marketing campaigns.

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👋 I’m Anat Yaniv, founder of TAG Marketing

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