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#tipsbytag
A blog about 360° marketing and beyond


Implementing AI in Your Marketing Workflow
Talk of AI and how it is and will continue to alter the landscape of digital marketing is everywhere. Today we want to go beyond the buzz...
2 min read
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ROAS vs MER: What is the difference?
Ever wondered what the difference between ROAS vs MER is? And why should you track both metrics? Many find these terms interchangeably...
3 min read
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Guide: The Basics of Calculating Incremental Sales
When running a campaign or a promotion, especially one with a conversion or sales goal, it is important to understand if the campaign was...
3 min read
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