When deciding to enter the US market, your first move should be 'testing the water' with using either your current ecomm site or creating a simple US dedicated site, while keeping full operations overseas.
But what if you experience a high % of cart abandon? this signals that the people visiting your site don't trust the company, at least not yer. They don't feel comfortable to place an order and convert. Creating a clear site with the right signals will increase the chances that US customers feel confident placing an order (and hopefully more then once).
The solution might be simpler than you think. Here are three tips to creating a local site experience:
Get a local domain- that doesn’t mean you also have to physically move to the US, or set up local operations, just a domain for now. People can be intimidated by site addresses that they are not familiar with and assume that the site might be a fraud. Implementing a local domain, will take away this concern and increase the chance of a conversion.
Show local currency- People tend to be intimidated by foreign sites with non-native currency. Once they see a foreign currency, it will raise questions such as: where are the products coming from? how long shipping will take? will i need to pay extra for taxes or customs?. Chances are the these people will prefer to look for a local alternative. why lose these customers? implementing local currency will increase your chances for new customers buy-in.
Global testimonials- Testimonials are important in general. But they are even more important if you are a new kid in the neighborhood. You want to make the best first impression. Including testimonials from around the globe, in English, will increase brand trust in an effortless way.
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👋 I’m Anat Yaniv, founder of TAG Marketing Services.
🌎 A B2C marketing agency, focused on growth and US market entry.
🎯 Services include: Fractional CMO/strategy, GTM, marketing audits, paid media strategy, data reporting, brand support and more.
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