#tipsbytag

Ever wondered what the difference between ROAS vs MER is? And why should you track both metrics? Many find these terms interchangeably...

When setting up campaign goals, I highly recommend using the S.M.A.R.T goals framework. Why? Because. it. works. It breaks down the...

Don't settle for just short-term gains in your business plan - think long term. We all know that an overnight success usually result in...

When deciding to enter the US market, your first move should be 'testing the water' with using either your current ecomm site or creating...

When I founded TAG Marketing, I conducted a primary research with global founders. I spoke with CEO's from Latin America, Europe, Canada...