Don't settle for just short-term gains in your business plan - think long term. We all know that an overnight success usually result in an overnight failure, a trend that has passed.
The brand awareness element in your plan is your long-term investment. I'm not going to lie, creating brand awareness, maintaining it and be successful- is not an easy task, in fact it's really hard.
Here are three principal to practice so you can maximize your brand's potential:
1️⃣ Stay focused: Define your value propositions and stick to it. This is what you will be known for. Fuel your value proposition across your business: in your messaging, your site, emails, you social posts, paid marketing ads, blogs etc. Make sure that what your offer clearly solves a problem to your audience and that you clearly message that to them.
2️⃣ Channel consistency: select two channels and show up regularly. This will keep you top of mind. If you are limited on resource, this is a great way to slowly build brand awareness. Pick the two channels you think you can win at, and invest your resources in these channels. It make take a while, but it will pay off.
3️⃣ Patience is key: It takes time to become a household name, accept the fact that it will not happen overnight. Think about it, people need to gain trust in your product, and building trust takes a long time. Don't give up- seeds will grow into trees 🌳.
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👋 I’m Anat Yaniv, founder of TAG Marketing Services.
👥 A collective of B2C experts, handling 360° marketing efforts
🪴For growing Ecommerce brands who are not ready to hire a full in-house team
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